direct marketing

how to create negative space when designing a marketing piece

When Negative Space is a Positive Thing

by in Design. Posted April 4, 2019
Just like mindful mental breaks can rejuvenate creative energy in the workplace; empty space, white space, or “negative space” also have the power to create margin between elements in any visual marketing piece (digital or physical). Yet, this might be just the little--important--element many companies are forgetting to hand over to their graphic designer.
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