Yoga Studio Logo Design
Jessie created this logo design for a yoga studio owned and operated by three female co-founders in Leesburg, Virginia. With a predominantly female clientele, purple and pink were chosen up-front. Considering yoga’s historic connection to Buddhism, Jessie then borrowed visual inspiration from the repeating, circular patterns found in Buddhist monks’ mandalas.
The result was an interesting and playful pattern of three female bodies (from an aerial perspective) bending forward in the classic yoga child’s pose and the lotus flower (which often symbolizes a connection with the earth and the heavens, a principle echoed in the yoga discipline).