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Logo Design

Logo Design Services

Jessie offers logo and branding services for growing businesses in the greater Washington DC area and beyond. She can help you develop your new business’s  logo or refresh your current logo that is in need of updating.

She will research the market you are in, consider your competition, integrate the powerful meaning of color and the visual language of design, while helping to reinforce your intended brand positioning.

Your Logo

Your logo is a molding down of your company’s true essence, mission, product, and services unleashed into something concise and potentially powerful. It should be classic enough to last at least 5-10 years.

It marks your front door, business cards, and all of your marketing materials–so it’s pretty important.

Logo Development Process

A good way to get started:

STEP 1: Initial Talk or e-Mail

Initial talks to discuss scope: How will your logo will be used? For example, will it be used traditionally: mainly on business cards and website, or do you intend to use it on more intricate surfaces like a coin, or will its main function to be utilized as an app icon and fit on a small sticker, for instance? This will hone the focus of our efforts and estimate.

STEP 2: Agreement

Receive an agreeable estimate. Sign contract and make payment.

STEP 3: Additional Research

We will discuss your company’s mission, products and/or services, and the direction you have in mind on style and color, logos you have seen and like, your competitions’ logos and presence in the marketplace.

*If you have something in mind: colors, imagery, logos you like, something that triggers inspiration for you when it comes to your new logo, this is the time to send me a a description and/or links so I can get a feel for the direction of our project.

STEP 4: Review of Fresh Logo Concepts

Receive 3 Fresh Logo Concepts delivered in an online presentation. Enter into your 2 included Rounds of Revisions to materialize our vision.

STEP 5: Completed Logo Files

Receive your final logo files through email. File formats include everything you will need to forward on to another designer or print shop in the future.

Categories: Identity, Illustration, Logo
Dance Studio Illustration and Poster Design March 13, 2019 dancer dancing on the edge of a cliff, illustration and print design for dance studio print design brochures, booklet, and postcards Print Design: Brochures, Booklets, and Postcards April 30, 2019

Jessie Courson

Jessie has designed logos, print, websites, and social media marketing campaigns for corporations, schools, government agencies, restaurants, service providers, lean startups, and solo entrepreneurs. She has delivered branding expertise as a freelancer and as a key player on marketing and design agency teams.
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